There are 9 lands in MCH. Land sector is ERC 721 token, so any players have chance to own the parcial, or whole land. The play who owns land is called "Lord". Among lords, those who have more than 10% of land sector in 1 country, called "King".
There are 2 big advantage for having lands,
1.Lord Rewards：30% of ETH paid by the land member will be distributed to the land (as "Land Profit"), and that will be shared among Lords. The distribution ratio will be changed depending on the volume of ownership in the land. (note that Land consists of some Land sector!!)
2. Right to challenge to the land special node (reagardless of your belonging)
[Example for lord rewards]
Assume that there are 3 lords in a Land ,A・B・C
And the proportion of each Lord’s ownership is
And sum of ETH sale in the Land：100ETH
Land profit of ETH=100✖️30%=30ETH
Revenue share of A=30 ETH✖️20%(A’s volume ratio) =6ETH
Revenue share of B=30 ETH✖️30%(B’s volume ratio) =9ETH
Revenue share of C=30 ETH✖️50%(C’s volume ratio) =15ETH
Other than having land, what you can do is
You can belong to 1 land as a "Citizen".
You can challange to land unique quest if you are Citizen
You heroes will be strength by the god of your land (called Cryptid )
You can join the land battle, to be higher class.
If you become top players in land, you will be called "Knight"